Lauren Evans

Marketer. Collaborator. Creator.

Norman, OK | laurenevans1618@gmail.com | 918.361.1148

Work Experience

For Bare Feet - Indianapolis, IN (Remote)
September 2020 - August 2025

Marketing & E-Commerce Manager

• Lead day-to-day project management for all marketing tasks, overseeing content creation, graphic design, and collaboration with cross-functional teams.

• Manage e-commerce operations, including backend merchandising, product uploads, and website content updates. Spearhead strategy and execution for promotions and landing pages.

• Scaled D2C e-commerce revenue from five-figures to $1M+ in under 4 years

• Plan, create, and execute all email and SMS marketing campaigns via Klaviyo, ensuring audience segmentation and campaign optimization.

• Drive special projects like “Knox Sox”, managing campaign strategy, content, and external partnerships with the NFLPA and more.

• Serve as lead for key brand activations, events, and retail partnerships (Super Bowl, MLB ASG, NFL Shop, etc.).

• Oversee content creation for paid advertising, manage agency relationships, and write/edit ad copy.

• Direct social media content and scheduling across all platforms, ensuring brand consistency.

• Serve as creative director and lead planner for content photo shoots, including asset management.

• Draft press releases and manage the For Bare Feet LinkedIn page.

• Lead design and execution of B2B catalogs, coordinating image management and creative assets.

• Provide D2C customer support via Gorgias