Social Media Content & Creative Direction
In my prior roles with Top of the World and For Bare Feet, I’ve played in integral role in conceptualizing creative campaigns for catalogs, social media, websites and email communications. As an avid consumer and scroller, I pride myself on my ability to keep up with trends and the ever evolving landscape of social media to develop engaging brand assets.
From booking and planning photo and video shoots, to hands on styling and creative direction, I’ve always prioritized executing a cohesive vision while managing timelines and budgets efficiently.
From there, I assist in editing and finalizing all content, copywriting and publishing across digital channels.
I also oversee performance insights and analytics for all digital content, using data to adapt and optimize for audience engagement and retention.
Graphic Design
My experience in design continues to grow as I have a strong eye for detail and creative trends.
I’ve collaborated closely with cross-functional partners across the business to develop go-to-market materials that support social media, email campaigns, sales meetings, trade shows, and digital advertising.
I help align teams around a unified creative concept and then execute that vision through to final deliverables, ensuring all assets are cohesive, on-brand, and tailored to their intended audience and channel.
My design strengths include formatting print projects, sourcing materials and vendors for high-quality execution, and developing quick-turn graphics in fast-paced situations and timelines.
With 6 years working in the licensed apparel industry, I have worked closely with numerous major partners including the NFL, NFLPA, MLB, MLBPA, major national retailers and more.
I manage league approvals, ensure strict adherence to brand guidelines, and collaborate with external teams to bring products and campaigns to market.
As an avid sports fan, I understand the passion behind a fandom and how unique the relationship between the consumer, their team and its brand truly is.
I’m passionate about collaborating and learning with people, teams, clients and audiences to create meaningful content and connections.
In addition, I have spent 3+ years working as the day-to-day liaison with external digital advertising agencies while prioritizing clear and timely channels of communication across budgets, deadlines and deliverables.
Collaboration
Web Content & Merchandising
With forbarefeet.com, our small team was challenged with migrating from a bare bones e-commerce platform to Shopify Plus. Within 3 years, we developed a functional and user friendly site and grew sales from tens of thousands to over seven figures.
I have personally managed a product catalog of over 10,000 SKUs including all product content, PDPs and inventory management and have deep knowledge of bulk product imports and updating images and copy.
Through the process of building and maintaining the e-commerce platform, I have managed promotional strategy and calendars, customer service platforms (Gorgias), and integrated email campaigns and flows (Klaviyo).
I’m efficient in utilizing 3rd party integrated Shopify apps and partners to enhance the user experience and build custom landing pages.