Hi, I’m Lauren.
Marketer | Collaborator | Creator
with 6+ years experience in digital marketing, creative direction, e-commerce and design
What I Do
Marketer | Collaborator | Creator
As a marketer, my expertise spans from big-picture strategy and planning through to design, execution, and delivery of final assets. Whether developing websites, creating social media content, or producing print materials, I approach each project with precision and passion. My ultimate goal is to represent the brand and its mission while creating meaningful engagement with its audiences.
As a collaborator, I’m experienced in cultivating meaningful partnerships with both internal and external peers and colleagues. Through my personal and professional experiences I’ve come to deeply value creativity, teamwork, efficiency, people and of course, family. I’m excited to work with brands and teams who share and appreciate those same values.
As a creator, I’m all about the vibes. Creating a vision and cohesively executing it through social media content, branding, storytelling and more is where I thrive. I want the work I create to not only look good but feel good.
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Digital Management
Of social media, email and e-commerce
campaigns for 7-figure brands -
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6+ Years of Marketing + PR
Specializing in licensed consumer
goods & creative direction -
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Brand Partnerships
With the NFL, MLB, NFLPA,
Professional Athletes & More
Strengths & Skills
Social Media Strategy
Strategize campaign goals, plan and execute photoshoots and content creation, manage creative direction and styling, edit and finalize images and/or videos, write captions and post to social channels. Oversee insights and analytics of all digital content to best adapt to audiences.
Graphic Design
Work with internal marketing team and other divisions of the business to create go-to-market materials for social media, email campaigns, sales meetings, trade shows and digital advertising, Aligned on creative concept and executed the vision into final deliverables.
Web Content
& Merchandising
Crafted and maintained a user friendly direct to consumer Shopify site, Manage all content, copy, products and blog posts, build custom landing pages for special campaigns and collections. Managed an inventory and design of over 4,000 SKUs and PDPs.
