With 6 years working in the licensed apparel industry, I have worked closely with numerous major partners including the NFL, NFLPA, MLB, MLBPA, major national retailers and more.
I manage league approvals, ensure strict adherence to brand guidelines, and collaborate with external teams to bring products and campaigns to market.
As an avid sports fan, I understand the passion behind a fandom and how unique the relationship between the consumer, their team and its brand truly is.
I’m passionate about collaborating and learning with people, teams, clients and audiences to create meaningful content and connections.
In addition, I have spent 3+ years working as the day-to-day liaison with external digital advertising agencies while prioritizing clear and timely channels of communication across budgets, deadlines and deliverables.
Collaboration
Web Content & Merchandising
With forbarefeet.com, our small team was challenged with migrating from a bare bones e-commerce platform to Shopify Plus. Within 3 years, we developed a functional and user friendly site and grew sales from tens of thousands to over seven figures.
I have personally managed a product catalog of over 10,000 SKUs including all product content, PDPs and inventory management and have deep knowledge of bulk product imports and updating images and copy.
Through the process of building and maintaining the e-commerce platform, I have managed promotional strategy and calendars, customer service platforms (Gorgias), and integrated email campaigns and flows (Klaviyo).
I’m efficient in utilizing 3rd party integrated Shopify apps and partners to enhance the user experience and build custom landing pages.